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Sugoi WallarooZ Spliced 19700USugoi Performance Apparel

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Sugoi WallarooZ Spliced 19700U NavySugoi WallarooZ Spliced 19700U Heather Grey/BlackSugoi WallarooZ Spliced 19700U Black

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The natural comfort and performance of wool with sharp contrast detailing.

Sugoi Men's Size Chart

Sugoi makes garments in several distinct fits to suit nearly every type of body.
A series of icons that you will see throughout this site has been developed to describe the general fit shape of each garment from fully fitted to relaxed. Along with deciding which of these fit shapes best suits your needs, it is important to read and understand the approximate measurements that we use to establish our sizes and the accuracy we strive to achieve from size to size.


June 15, 2007 – AWI and Sugoi, a leading athletic apparel manufacturer, have teamed up to
introduce the new Wallaroo line of Merino active wear and retailers across North America are
clamoring to order the revolutionary new line.

This is the first time in Sugoi’s history, that the company is using natural fiber in one of its lines,
having preferred high performance synthetics in the past.

For 20 years, Sugoi, a Japanese term for “incredible,” has produced the best-looking, best-
performing athletic apparel for runners, cyclists, triathletes and fitness enthusiasts.

Sugoi was among the very first companies to recognize that recreational athletes want and need high performance clothing just much as do pros. Thus, while Sugoi has a complete line of sleek and form-fitting race apparel Triathlon, Triathlon and Cross Country Skiing, this technology is also used to make outstanding apparel that fits and flatters the recreational athlete.  

Sugoi focuses on exceptional fit, details and reliable performance and looks to develop technical
solutions for cardiovascular sports. After conducting a significant amount of research, Merino
was chosen for its position as both a natural and technical fiber as well as for its soft hand.
Athletes also appreciate the breathability and durability that Merino provides.

To represent Merino’s key properties, the new collection is fittingly named, Wallaroo, after a
breed of kangaroo most adaptive to hot and cold temperatures. Merino has excellent thermal
regulation and moisture movement, to keep people comfortable in all conditions, even when
they’re wet.

“We’ve already had fantastic bookings and the response has truly been spectacular,” said Stan
Mavis, president of Sugoi. “The buyers were surprised that it was so luxurious and had almost a
cashmere hand to it.”

“AWI introduced us to a special enzyme wash that can be used to take out the coarser fibers and
produce a more uniform and consistent product that washes and wears very well,” said Mavis.
“North American society is a washer/dryer society so it was important that the product be
washer/dryer friendly.”

The Wallaroo collection features two different weights of Merino and seven styles of men’s and
women’s apparel. Certain pieces are intended to be used for base layering while others can be
worn independently depending on the activity. The new collection is consistent with other Sugoi
lines, featuring the same look and feel and performance oriented stitching despite the move to
Merino.

Stuart McCullough, director of North American Operations at AWI, is enthusiastic about the new
line and how it is already changing common misperceptions about Merino.

“AWI is constantly looking for ways to spread the word that Merino is not the itchy, scratchy
product it used to be,” said McCullough, who spearheaded the Sugoi partnership with AWI.
“Sugoi, with its vast network of retailers around the world, is a perfect company to facilitate this
initiative. Because of their high-tech nature, Sugoi is a company that is studied by many of the
major North American retailers as a cutting-edge innovator of product. We are working hard to
ensure that we extend the adoption by retailers of the new merino wool products that show the
product as luxurious, soft and easy-care.”

“That’s incredible in any language”

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Last modified: 05/15/08

The word Sugoi is Japanese for "incredible", and the legions of Sugoi users across the world are in unanimous agreement that Sugoi's products, Sugoi's service and Sugoi's people live up to that billing.